The Ben Franklin EffectThe Ben Franklin Effect: you are more inclined to like someone who has asked a favour of you. Digital. (2019)
Small World TheoryThe Small World Theory: Based on the idea that two individuals will be connected through a series of intermediaries.
Repulsion HypothesisRepulsion Hypothesis: Not attracted by similarity but repulsed by dissimilarity. Digital. (2020)
Law of AttractionLaw of Attraction: Similar interests and attitudes attract. Digital. (2019)
The Pratfall EffectPratfall Effect: One is more likable when they’re clumsy because they appear more “human”- it’s less intimidating than people who appear to be perfect. Digital. (2020)
Weak Ties TheoryWeak Ties Theory: Having many acquaintances is more rewarding than having a few good friends. Digital. (2020)
The Propinquity EffectThe Propinquity Effect: People affiliate with one another because of spatial or geographical proximity. Digital (2020).
Propinquity Effect Part 2Propinquity Effect: People affiliate with one another because of spatial or geographical proximity. Digital. (2020)
The Dilution EffectThe Dilution Effect: Gaining info about others makes us less prone to stereotyping them. Digital (2020).
The Exposure TheoryThe Mere-Exposure Effect: the phenomenon by which people tend to develop a preference for things (or not) because they’re familiar with them. Digital. (2020)